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Donaghcloney’s Hungry Hooker championed for contribution to local produce and mental health

'Jonny’s videos, often featuring his wonderful nanny and granda are superb'

A former rugby player turned baker has been championed for his contributions to local produce and mental health issues.

Upper Bann MP Carla Lockhart met recently with Donaghcloney’s Jonny Murphy, otherwise known as the Hungry Hooker.

The MP said: “As we celebrate the remarkable success of home-gown achievements and local talents like Jonny Murphy, it reminds us of the strength, creativity, and resilience that thrives right here in Upper Bann and across Northern Ireland.

“Many will remember Jonny from his rugby career with Ulster, Connacht and Rotherham Titans, but having been forced to retire from the game for health reasons, he has turned that challenge into something really unique.

“Jonny’s personal story, from the rugby field to the kitchen, is not only inspiring for his openness around mental health and his passion for baking, but it also highlights the value of local produce, community connection, and sustainable living.

“Jonny’s videos, often featuring his wonderful nanny and granda are superb. Such a humble young man, who doesn’t fully appreciate how big a social media influence he really is. Proud of his local roots, he cooks, bakes and talks openly about his mental health challenges.”

The Hungry Hooker has 282,000 followers on Facebook, and his first cookery book, Bakes and Wee Treats, which is packed with simple and delicious recipes, is ranked as a Sunday Times bestseller.

The latest chapter in Jonny Murphy’s inspiring journey is the launch of the Hungry Hooker Club. Subscribers can gain access via the website or app to hundreds of recipes and follow step-by-step video instructions.

Carla Lockhart added: “Congratulations to Jonny on this exciting new initiative. Jonny is passionate and fully committed to helping others.

Membership of the Hungry Hooker Club isn’t just about recipe ideas, it’s about building an online community and chat area to offer help, engagement and support for anyone struggling with mental health issues.”

Ms Lockhart, the DUP’s Agriculture, Environment and Rural Affairs spokesperson continued: “Supporting local food producers and businesses is vital. Every loaf baked, every tray of treats shared, and every meal made with local ingredients helps sustain jobs, reduce our carbon footprint, and keeps our rural economy strong.

“By choosing to buy and use locally grown produce, we invest directly in our farmers, our environment, and the next generation of small food enterprises.

Northern Ireland’s agri-food sector is world-class, built on hard work, quality, and innovation. But it needs continued local support to flourish. Initiatives like Jonny’s remind us how quality, nutritious food can bring people together — telling stories, strengthening wellbeing, and celebrating community pride.”

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